I am an experienced digital marketer with over 10 years of corporate experience in advertising and media but that's not what sets me apart as a digital marketing manager. I know that implementing a few best practices alone won’t get you the results you seek. By taking an audience-centered approach and learning the ins and outs of your existing customer base, I can help you better define your target markets for continued growth, create lead magnets and user journeys, and re-engage stagnant users. My skills in developing and implementing multi-channel marketing plans for every stage of the marketing funnel gives rise to a thoughtful, strategic and analytical approach which strengthens customer engagement and still leaves time to nurture and grow new business leads into loyal customers.
Bachelors in Business Administration
Management & Information Systems
University of Michigan (Dearborn)
Michigan Council of Women in Technology
Women of Email
+ Profiling
+ Segmentation
+ Engagement
+ Growth
+ Emails & Landing Pages
+ SEO friendly web content
+ Blogs, White Papers & Case Studies
+ Copywriting, Product Descriptions
+ Development
+ Deployment
+ Metrics & Reporting
+ A/B Testing
+ Content
+ Strategy
+ Defining User Profiles
+ Journey Mapping
+ Analysis
+ A/B Testing
+ Landing Page Design
+ Creating Multi-Channel Marketing Plans
+ Deep Diving into Customer Data
+ Customizing Experiences
+ Nurturing Engagement
+ Implementing Lead Magnets
Email Marketing:
SalesForce Marketing Cloud / Exact Target, Cheetah Digital, DotMailer,
MailChimp, YesMail, Responsys Interact, GetResponse, Hubspot,
Litmus, Return Path
Social Media Management:
Hubspot, SocialFlow
Metrics:
Google Analytics, Omniture, DOMO
Project Management Tools:
SmartSheet, JIRA, Slack, Agile
Languages:
HTML, CSS, SQL, jQuery
Marketing Methodologies:
SEO/SEM, Sponsored Ads (LinkedIn, Facebook, Twitter, Instagram), Retargeting, AdWords
Other:
Google Docs, Wordpress, Photoshop, Dreamweaver, Canva